ProductSignal
For product teams at B2B SaaS companies

Continuous product discovery on autopilot.

Let AI reach the right customers with targeted outreach and conduct follow‑up interviews tied to your roadmap.

ProductSignal AIinterviewing for Northwind · 1 of 312
live · 00:38
AI · opener
Thanks for making time, Maya. What were you hoping would happen in your first month with Northwind?
turn 1 of 7
Trusted by product teams at
NorthwindHalcyonFerroLumen&CoTesselArbor
Why we built this

Every team says it talks to users. Most talk to five. Surveys scale, but they only confirm what you already thought to ask. Interviews find what you missed but cost an afternoon each, so discovery becomes a quarterly event and the roadmap runs on opinion in between. We think a conversation should be as cheap as a survey and as good as a researcher.

ProductSignal AIinterviewing for Northwind · 1 of 312
00:38
AI · opener
Thanks for making time, Maya. What were you hoping would happen in your first month with Northwind?
311 more conversations like this one, running in parallel.

The AI does the interviewing.

The interviewer runs inside your product, by text, in the user’s language, and it does what a good researcher does.

Scale

Scale interviews to as many users as the question needs.

Ten or a thousand, they all run at once. Every conversation gets the same attention as the first one.

What stopped you from coming back?
Lena
What did you expect to happen in your first week?
That I’d have something to show my manager by Friday.
AI is thinking
Tiago
Would you use an export to Jira?
Marcus
Why did you pick that plan?
It was in the middle. I couldn’t tell what Team gave me that Pro didn’t.
Which feature would have made it obvious?
Priya
Which notifications do you actually read?
The Slack ones. Email is a graveyard.
AI is thinking
Joy
Research question

Why do teams stop using Northwind after the first month?

412 answers in so far. Every thread above feeds the same report.
How it works

A discovery loop that compounds.

You define what you’re exploring. ProductSignal finds the right people, talks to them, and brings the evidence back to one page. Five steps, one loop.

Step 1

Define a topic

Write the question you’re trying to answer, or the hypothesis you want to test. One sentence is enough. This is the only thing you type.

New topic
Why do users churn in month two?
Hypothesis · onboarding leaves no clear second step
Start discoveryProductSignal takes it from here.
Recent topics
What makes the pricing page confusing?42 interviews
Would teams pay for a Jira sync?64 interviews
Why do trial teams stop inviting colleagues?18 interviews
Step 2

Find the people who already said something about it

It reads your existing feedback, support tickets and past interviews, and picks the customers whose experience matches the topic. Ranked by relevance, not by who replied last.

Relevant customers
24 matched · by relevance
Sarah R. · Acme98%
“The account setup was confusing at first, but the tooltips helped a lot.”
Marcus K. · Ferro94%
“Setting up my account took longer than expected. Steps weren’t clear.”
PS
Priya S. · Northwind91%
“We finished setup, then nobody knew what the second step was.”
Matched from feedback history, not manual tags.
Step 3

Reach out, in context

Each person gets a short message that refers to what they actually said. No blast, no survey link. You can read every draft before it goes, or let it run.

Outreach · Sarah R.
drafted 09:14
Hi Sarah — we’re looking into why some teams lose momentum after their first month. You mentioned account setup was confusing at first. Would you have five minutes to tell us more?
Sent · references her feedback from 12 Aug
Next in queue · 23 more
Marcus K. · FerroReplied · interview started
Priya S. · NorthwindDraft ready to review
Jonas W. · HalcyonSent · 2 h ago
Step 4

AI runs every interview, at once

When someone replies, the conversation starts, in their language. It asks the second question, follows the thread, and knows when to stop.

Interview · Sarah R.
04:18
AI
What did you do right after the setup was finished?
Sarah
Honestly, nothing. I didn’t really know what to do next. There was no clear second step.
AI · follow-up
What would a good second step have looked like?
Follows up on hesitation · stops when it understands
Step 5

Evidence lands in one place, and compounds

Every answer is structured against the person, their company, and the pain it reveals. As responses come in, patterns surface. The picture gets clearer with every cycle, and the next topic starts from what you already know.

Why do users churn in month two?
12 of 24 responded
Sarah R.· Acme Inc. · 2 min ago
“After onboarding I didn’t really know what to do next. There was no clear second step.”
Marcus K.· Ferro · 18 min ago
“The steps weren’t labelled clearly. I didn’t know what information to have ready.”
Lena B.· Halcyon · 1 h ago
“I set it up alone. By the time I invited the team, I’d already lost interest.”
Pattern detected
8 of 12 responses describe team-wide impact. This looks like a company-level pain, not individual friction.
Who said it
Sarah R.
Head of Operations · Acme Inc.
Company
Acme Inc.
50–200 people
Plan
Team
Cancelled in month two
Earlier · support ticket · March
“Where do I go after the setup checklist? It just ends.”
Same loop, different question.

Use cases

“Every spec now starts with a week of interviews with the people who asked for it. What they ask for is rarely what they need.”
Nadia OkaforProduct Director, Ferro
4,000
interviews run in a single week, in three languages.
6 min
median conversation. Long enough to hear the second answer.
72%
of the pains people raised were not on the team’s roadmap.
Integrations

Every channel of feedback, one signal.

ProductSignal reads what your users already told you in Intercom, Zendesk, Productboard and the rest. That history is how it knows who to talk to, and what they said last time.

Intercom
Zendesk
Productboard
HubSpot
Gong
ProductSignal
Always in sync.
Security

Your users’ words stay yours.

Interviews are encrypted end to end, hosted in Europe, never used to train shared models, and deleted on request. Participants are told they are talking to an AI in the first sentence.

EU
Everything is hosted in Europe. Nothing leaves the region.
0
Interviews used to train shared models. Your data stays in your workspace.
“I’m an AI interviewer working with the Northwind team. Is it okay if we start?” Every interview opens this way.

Questions people ask before their first study

Talk to us →
Do users know they are talking to an AI?

Yes, from the first sentence. Every interview opens with the same disclosure, names the company the AI works for, and asks for consent before continuing.

How do you recruit participants?

You don’t have to. ProductSignal reads the feedback you already have and invites the users whose history matches your topic, by email or in-app, with a message that refers to what they told you.

Can it interview in other languages?

Yes, in any language. Each person is interviewed in their own language, and what they said comes back in yours.

Start this week

Your users have answers. Start asking.

Free during early access.